Henry’s on the Market
Bringing a Charleston landmark to a larger audience.
Charleston, SC · Social Media Retainer · January–October 2026
2.32 million organic Instagram views
937% increase in content interactions
96,615 Instagram profile visits
4,816 follows during the reporting period
A local institution with a story to tell.
Established in 1932, Henry’s on the Market is known as South Carolina’s oldest continuously operating restaurant. With dining, cocktails, live music, and nightlife under one roof, the venue offers an experience that goes well beyond the menu. Henry’s official website
Solis Media partnered with Henry’s on an ongoing social media retainer beginning in January. Our focus was to bring that experience into the feed—showing the people, history, and energy that make Henry’s memorable while giving audiences fresh reasons to discover it and return.
Content that captures the experience.
The content approach combined short-form video, photography, carousels, and Stories around the different sides of Henry’s:
People and personality: Guest interviews and personal storytelling that put real voices behind the brand.
History and atmosphere: Videos connecting the venue’s Charleston roots with the experience it offers today.
Something new: Renovation walkthroughs and updates that gave followers a reason to take another look.
Reasons to visit: Food and drink features, live music promotions, and nightlife recaps that kept current happenings visible.
Together, these formats gave audiences a fuller picture of Henry’s—from lunch on Market Street to a night of live music.
The content behind the numbers.
Guest interviews: 78,619 views and 504 follows
A collaborative Reel asked guests where they were from and what they loved about Henry’s. Their answers brought the venue’s personality to life, earning 417 shares and introducing Henry’s through the people enjoying it.
Renovation walkthrough: 73,849 views and 1,990 shares
New paint, new bars, and new entrances became a guided video update. The Reel made the changes easy to explore and share, recording 444 follows.
History with Leo: 31,638 views and 494 shares
A walk through the dining room paired stories about Henry’s with menu favorites. The video gave the venue’s history a personal voice and recorded 282 follows.
More visibility. More interest.
From January 15 through October 6, 2026, Henry’s Instagram recorded:
2,319,318 organic views
63,556 content interactions
96,615 profile visits
4,816 follows
Compared with the preceding period of the same length, Instagram views increased 342%, content interactions increased 937%, and profile visits increased 308%.
The partnership brought Henry’s distinctive identity to a wider digital audience, with content that gave people more ways to discover the venue, connect with its story, and explore what it offers.
