Mission Fitness | Gym | Oct, 2024-Present

1. Background

Mission Fitness is a community-first gym based in Adrian, Michigan, known for its motivating atmosphere and hands-on coaching. With a strong reputation in-person, they were ready to grow their brand presence online and connect with more people through social media.

2. Goals

Mission Fitness was looking to grow their digital presence, attract new members, and build engagement through high-quality, consistent social content — all organically. They needed a strategy that reflected the professionalism and energy of their gym, without relying on paid ads.

3. Solutions

Solis Media partnered with Mission Fitness to lead a focused, organic growth strategy for Instagram and Facebook. Our work included:

A high-quality, on-site content shoot for photo + video

A strategized 30-day content calendars built for reach, engagement, and consistency

Creation of engaging short-form video content (Reels & Stories)

Branded graphic templates to maintain a consistent, professional look

Social media coaching and best practices for continued growth

4. Implementation

We began with a discovery call to align on voice, brand identity, and audience goals. From there, we:

Shot and edited 30 new photos and 2 vertical videos each month for Reels/Stories

Built a custom content calendar that mapped out posting frequency, themes (value, engagement, community), and growth-focused captions

Developed a system to keep content flowing consistently and aligned with real-time promotions and gym updates

Provided best practices and coaching on caption writing, hashtags, and timing

5. Results

In just the first month of consistent content strategy and delivery, Mission Fitness saw:

+37% increase in Instagram engagement

+120% boost in profile views

More DMs and walk-ins from people discovering them on social

A stronger, more consistent brand presence online