Align Workforce Development | Workforce Training & Event Space | Aug 2024–Present

1. Background

Align Workforce Development is a professional training and community space located in Adrian, Michigan. They focus on workforce readiness programs, career coaching, and event rentals. While their in-person presence was strong, they needed to expand their brand visibility online and build awareness of both their services and rental opportunities.

2. Goals

Align was looking to:

• Increase awareness of their workforce development programs and event rental space

• Reach new audiences beyond their immediate follower base

• Grow engagement and online community presence through consistent content

• Position themselves as a credible, professional resource for local businesses and job seekers

3. Solutions

Solis Media partnered with Align to deliver a tailored social media management strategy. Our work included:

• Development of branded monthly content calendars

• Creation of professional photo + video content highlighting programs and facilities

• Branded graphics to maintain a professional, cohesive presence

• Campaign consulting to promote their rental space and workforce initiatives

• Ongoing analytics monitoring to track growth and optimize performance

4. Implementation

We started with a strategy session to align on brand voice, goals, and target audiences. From there, we:

• Produced photo and video content optimized for social engagement

• Built a 30-day posting calendar balancing promotional and educational content

• Provided coaching on engagement best practices and timing to maximize organic growth

• Collected and analyzed performance data weekly to refine strategy

5. Results (30-Day Snapshot: Aug 12 – Sept 8, 2025)

Within just one month of consistent social media strategy, Align saw:

• 29.8K Views (↑ 2,000%)

  • 18.4% from followers (↓ 51.8%)

  • 81.6% from non-followers (↑ 32%)

• 7.8K Reach (↑ 3,000%)

  • 244 from followers (↑ 713.3%)

  • 7,628 from non-followers (↑ 3,200%)

• 809 Content Interactions (↑ 100%)

  • 264 from followers

  • 545 from non-followers

• 56 New Followers (↑ 273.3%)

  • Net growth of +50 (↑ 233.3%)